About social networks

About social networks

Like it – with data protection!

Ever more websites use the “Like” buttons from Facebook, Twitter & Co.; so do we. But depending on how this is implemented, information is often sent to the network platforms as soon as a visitor views the page – i.e. without the visitor being asked or informed. Such data normally include not only the address of the page visited, but also allow the social network to identify the visitor, if he or she has an account on that platform. This allows Facebook & Co. to make a detailed profile of that users surfing habits, e.g. to facilitate personally targeted advertising. You can read more about the problem here and here.

Since such practice runs completely contrary to our standpoint on data privacy, we have, after careful consideration of possible remedies, adopted a two-step solution which does not send any data anywhere until the visitor actively clicks on one of the social buttons.